KIND REBEL STORY

We started as Skinbae & Beyond, and for that chapter, we’re deeply grateful — it’s where we found you. But as we listened, grew, and evolved, we realized it was time for a name that truly reflects who we’re becoming. That’s why we’ve rebranded as Kind Rebel.

Why We Changed

Kind Rebel is not just a beauty brand—it’s a movement.
We’ve always believed in doing beauty differently — with purpose, with guts, and with intention. But as we grew, so did our vision. Our old name no longer captured the heart of what we stand for. So we stripped it back, looked inward, and rebuilt with clarity. So we’re stepping forward as Kind Rebel. This rebrand marks more than just a new label — it’s a commitment to bolder design, smarter innovation, and a deeper mission to empower your everyday ritual. We’re still the team you know and love, just sharper, stronger, and more aligned. Thank you for growing with us — we’re only just getting started.

What Kind Rebel Means
We’re not just another beauty brand. We’re here to disrupt outdated routines and bring innovation to makeup tools. We ‘rebel’ against the ordinary, but in a way that’s thoughtful and designed to empower. With every product we create, we challenge the beauty norm while staying rooted in kindness — to your skin, your time, your mind, and this planet.

Our Promises

Here’s what we stand on — and what you can always count on:

• Kind in intention. Every product has a purpose. If it doesn’t serve you, it doesn’t make the cut.

• Rebel in execution. We question the norm. We cut through the clutter with smarter, more refined tools that respect your time and elevate your routine.

• Your trust is earned. We don’t just sell. We listen. We improve.

Thank you for being part of this journey — we wouldn’t be here without you, and we can’t wait to keep building something better, together.

Sincerely,

TRONG T.

CO-FOUNDER